„Our code of conduct.
Taking responsibility together.“
We have to keep asking ourselves
what we can offer the world of tomorrow.
Our ambition is to reach the top in every sector.
Sustainability is a personal commitment for us.
© Lars Schnider for Deuter
We live by a socially responsible corporate culture.
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„Our code of conduct.
Taking responsibility together.“
We have to keep asking ourselves
what we can offer the world of tomorrow.
Our ambition is to reach the top in every sector.
Sustainability is a personal commitment for us.
We live by a socially responsible corporate culture.

Schwan-STABILO: Colourful diversity in family firm

Almost 800 million euros in turnover. More than 5,200 employees. 38 sites around the world. Schwan-STABILO is one of the most successful family firms in Germany today.

Gustav Adam Schwanhäusser laid the foundations for the company’s success back in 1865. He quickly recognised the opportunities offered by the burgeoning Industrial Revolution, obtained a loan of 32,000 guilder from his father, and purchased a pencil factory founded 1855 in Nuremberg. More than 165 years and six generations later, this has become an international group with three independent divisions: Cosmetics, Writing Instruments and Outdoor.

Today, as in the past, entrepreneurial courage, foresight and knowledge of what is feasible form the mainstays of the company’s success.




As a leading private label manufacturer of cosmetic pencils and products worldwide, Schwan Cosmetics counts virtually all internationally renowned cosmetics companies among its customers. Since the first eyebrow pencil in 1927, Schwan Cosmetics has been a major source of innovation and inspiration for the global cosmetics industry. 95 percent of our products can be traced back to ideas and developments that we offer to cosmetics brands.
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STABILO International is one of the leading manufacturers of writing instruments in Europe and continues to set standards for writing, colouring, drawing and highlighting. Examples include the global billion-selling classics such as the STABILO BOSS highlighter, the STABILO point 88 fineliner, and many other pens and pencils for creating colourful and creative designs. Most recently, our expertise in the digital sector has led to a diagnostic tool with a pen and app to help occupational therapists in their work with patients.
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Schwan-STABILO Promotion Products GmbH & Co. KG belongs to the Schwan-STABILO group, and is a partner to the national and international advertising industry. STABILO Promotion Products offers writing instruments for target-group-specific advertising with STABILO brand quality. Recipients are bound to get lasting and enjoyable use from a brand-name product provided as an advertising gift – a long-lasting advertising effect is guaranteed!
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Working in close collaboration with mountain sport professionals, Deuter develops functional, top-quality outdoor products that guarantee safety and reliability for the customer in extreme situations. Deuter have been outdoor experts with passion, tradition and experience since 1898. Innovation has always been what drives our employees and ensures successful products. Combining economics, ecology and a social conscience gives Deuter a basis for a secure future.
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ORTOVOX – THE VOICE OF THE MOUNTAINS. Since the company was founded in 1980 in the south of Munich, ORTOVOX has stood for a sophisticated protection and comfort system for mountain activities, characterised by the responsible treatment of people and nature. As pioneers in the field of avalanche safety, ORTOVOX has played a key role in the development of emergency equipment for use on the mountain. Innovative hardware products and functional mountain sportswear with wool, as well as targeted training measures, contribute towards making mountain sports that bit safer every day.
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Quality, functionality & responsibility: A combination that has worked at Maier Sports for over 75 years. Maier Sports develops high-quality, functional outdoor and ski clothing and is a highly innovative fitting and trouser specialist. Thanks to their in-house sewing workshop and typical Swabian ingenuity, they provide a comprehensive repair service.
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GONSO is a provider of functional cycling apparel, and a recognised expert in cycling pants in Germany, having invented cycle pants with a synthetic cushion. GONSO isn’t about going higher, faster or further, but about enjoying cycling.
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AT A
GLANCE OUR DNA OUR SHARED
FUTURE MILESTONES LOCATIONS CAREERS/
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NEWS/PRESS

ANNUAL FIGURES 2023/24
Schwan-STABILO FOCUSES ON INNOVATIVE PRODUCTS AND SUSTAINABLE GROWTH DESPITE CONSUMER SLOWDOWN

Heroldsberg, November 20, 2024. Developments in the consumer goods market have shown a mixed economic situation in Germany, Europe and on a global level for some time now. Thus geopolitical uncertainties and a cautious social mood have significantly slowed down private consumption. In the retail sector, full warehouses after coronavirus and higher interest rates led to fewer orders. In terms of the economy, innovation remains the key driver of growth and stability, and customer awareness of sustainable products is still growing noticeably.


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HIGHEST AWARD FROM THE NUREMBERG CHAMBER OF INDUSTRY AND COMMERCE (IHK) FOR SEBASTIAN SCHWANHÄUßER

Medal of honor for outstanding entrepreneurial achievements
Heroldsberg, October 2024: Sebastian Schwanhäußer, CEO of the Schwan-STABILO Group, has been presented with the award at a ceremony held at the Haus der Wirtschaft in Nuremberg on October 15, 2024. The award is bestowed annually on individuals who, according to the IHK statutes, “have shown exemplary, extraordinary and outstanding commitment to the interests of the social market economy and to the economic development of Middle Franconia”. More than 150 guests from the worlds of business and politics were invited. His family and long-standing colleagues from the company also shared this special moment with him and congratulated him on this honor.
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ANNUAL FIGURES 2022/23
Schwan-STABILO: REPEATS LAST YEAR'S SUCCESS

Heroldsberg, November 23, 2023. Volatile markets, war, inflation and cautious consumers: the Schwan-STABILO Group, with its three business segments of cosmetics, pens and outdoor, once again faced considerable challenges. Nevertheless, the upward trend of the previous year continued - also because of the different positioning. In the past financial year 2021/22 (30.06.2022) the family-owned company generated sales of EUR 850.3 million (previous year: EUR 745.3 million) and thus once again grew strongly by around 14%. All three divisions contributed to this sales growth.


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New CFO at Schwan-STABILO: Anke Buttler

Heroldsberg, Germany, 4 January 2023. Anke Buttler (51) started in her new role as Chief Financial Officer (CFO) for Schwan-STABILO on January 1st this year. She joins CEO Sebastian Schwanhäußer as part of the group’s management board. With a master’s degree in business administration, Buttler can draw on a career spanning over 20 years working for international corporations, including consumer goods manufacturer Proctor & Gamble, where she worked for many years, and more recently as CFO for beauty brand COTY, where she was responsible for the Germany, Austria and Switzerland markets. Having grown up in Franconia, Buttler, who has two daughters in their late teens, has come back to her home province in her new role for Schwan-STABILO. In addition to the professional challenges the position brings with it, she is particularly looking forward to “the people, the company culture and the Schwan-STABILO brands.” In contrast to a listed company, “a family business like Schwan-STABILO offers the 2 opportunity for more long-term planning, decision-making and strategies. This provides wonderful scope for creativity!”
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THE STABILO BOSS ORIGINAL IS CELEBRATING ITS 50TH BIRTHDAY!

Heroldsberg/Weißenburg, February 2021. Three to four STABILO BOSS ORIGINAL highlighters cross shop counters all over the world every second: First presented in 1971, the brightly coloured highlighter is celebrating its 50th birthday this year.
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